It’s been a few years since Meghan Markle was a working royal, but her Wednesday appearance at the Invictus Games in Düsseldorf proved “the Meghan Effect” still rules. After the duchess joined Prince Harry at a wheelchair basketball game in a white sweater blazer from J.Crew, the affordable retailer’s website crashed. Around 9 a.m., the retailer posted a message to social media that they hoped to have the site up soon, but it stayed down for hours. When the site was up, they advertised the sweater on Instagram with a cheeky note that it was perfect for “sporting events.”
In the over three years since she moved to Los Angeles, Meghan hasn’t made her style a focus of her daily events. But when the duchess had the busy schedule of a senior royal, she tended to choose outfits that featured affordable and high street brands, often leading to a spike in sales for pieces she wore. In 2019, the London Institute of Photography calculated that her value to a brand would be worth $2.4 million if she were working as a paid influencer.
Harry has been attending events at the Invictus Games since last Saturday, but Meghan joined him in Germany a few days later. During a speech at an event for family and friends, she referenced the couple’s two children, Archie, 4, and Lilibet, 2, and explained why she missed the event’s kickoff.
“It is so special to be here, and I’m so sorry that I was a little late for the party. Just like so many of you this is about family and friends and the community that Invictus has created, that Fisher House has created, so I just had to spend a little bit more time at home getting our little ones settled,” Meghan said, according to Hello. “Getting milkshakes, doing school drop off and then I landed a couple of hours ago. I’m thrilled that the first event I’ve been to for Invictus is here with all of you.” She also expressed her hopes to bring the children along sometime in the future. “We’re cheering for you, and we can’t wait to bring our kids also so they can experience just how awesome this is.”