After tackling skin care, Lori Harvey is back in the entrepreneur game: The model has launched Yevrah Swimwear, set to be sold exclusively at Revolve.
Harvey’s debut collection, Euro Summer, draws inspiration from her sun-soaked European getaways. The line boasts seven unique styles, in sizes from XS to XXL. “For my first drop, I wanted to make chic, staple swimwear pieces that can be worn anywhere, anytime, and any season,” the designer said in an Instagram post that chronicled some behind-the-scenes moments from the launch shoot. “My goal was to create something that would make you feel confident and sexy.”
The collection — which has officially launched — offers a spectrum of earthy tones, captivating sculptural hardware, and an array of styles including string bikinis and halter-necks. During Harvey’s most recent trip to Europe, she discreetly offered a glimpse of her brand through an Instagram carousel she posted — though, at the time, the reveal was unbeknownst to her fans. In one photo, she’s enjoying the sunshine in the Capri bikini top mixed and matched with the Santorini bikini bottom. In another picture, a mirror selfie shows off the Ibiza wrap bikini set.
After successfully launching a skin-care line in 2021, it’s no surprise that Harvey has ventured into the world of fashion. “Swimwear has always been an avenue I wanted to explore,” she told Vogue about the creation of Yevrah, “so I felt like the timing was perfect right now for me to dive into it.”
Yevrah is available now on revolve.com, with prices ranging from $80 to $180.
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