A week after the release of her highly anticipated Rhode beauty brand, Hailey Bieber is being sued by L.A. fashion label Rhode over potential trademark infringement. In a lawsuit filed in Manhattan federal court, the label founded in 2014 by Purna Khatau and Phoebe Vickers and carried by luxury retailers […]
Tag: hailey baldwin
Hailey Bieber’s New Beauty Brand, Rhode, Doubles Down on Glazed Donut Skin
What does it take to sell a skin-care brand at this moment of peak saturation? Is it a celebrity face or the aspirational girl-next-door type? Sleek packaging or tried-and-true ingredients? Campaign imagery with a dollop of sex appeal or a TikTok talking head? You could say that Hailey Bieber is […]