[ad_1] What does it take to sell a skin-care brand at this moment of peak saturation? Is it a celebrity face or the aspirational girl-next-door type? Sleek packaging or tried-and-true ingredients? Campaign imagery with a dollop of sex appeal or a TikTok talking head? You could say that Hailey Bieber […]
Tag: ecommerce
The “Cleanse” Is Dead. Long Live the Healthy Set’s Newest Fix, the “Reset”
[ad_1] This spring, during a junk-drawer clean-out, an orange gift card appeared like a Ghost of Wellness Past. A relic from an erstwhile juice chain, it called up the early 2010s, when liquid fasts reigned in fashionable circles. Detox was a buzzword, even as nay-saying doctors noted the body’s sufficient […]
How Kristine Froseth Leaned into ’90s Supermodel Glamour for Chanel’s We Love Coco Game Club
[ad_1] With its red lacquered paneling and leopard-print carpet, the Nines—a recently opened piano bar on Manhattan’s cobblestoned Great Jones Street—doesn’t need much to transform into a highbrow game club. Add a few Chanel chess sets and backgammon boards, along with a cast of recognizable revelers, martinis in hand, and […]
15 AAPI-Owned Beauty Brands to Shop Right Now
[ad_1] The business of beauty is inherently personal for the wearer, down to the pitch-perfect foundation shade. But the products that land in the medicine cabinet often reflect a broader story about shared values, experiences, and aesthetics, as well as which makers one chooses to support. While the past few […]
Mother’s Day 2022: The Best Last-Minute Gifts at Every Price Range
[ad_1] It’s never too early to start shopping for a Mother’s Day gift. With the holiday just around the corner, now is the time to get ready to celebrate the maternal figures in your life, be it your own mother, stepmom, mother-in-law or someone about to become a mother for […]
How Madelaine Petsch Played the Moschino Golden Girl at the 2022 Met Gala
[ad_1] Moschino under designer Jeremy Scott is a label that knows how to have serious fun at the Met Gala, as proven by the light-up chandelier worn by Katy Perry to the camp-themed party in 2019. But the custom canary-gold look worn by Madelaine Petsch at the 2022 Met Gala […]
Inside Cara Delevingne’s Golden Met Gala Look, from Body Paint to Screen-Star Hair
[ad_1] Cara Delevingne is not known to be shy on a red carpet. For the 2021 Met Gala, the model and actor wore a Dior fencing vest that read “Peg the Patriarchy” (a message more acute after last night’s Supreme Court leak). Meanwhile, for the 2022 Met Gala, her move […]
Cynthia Erivo’s Met Gala Head Wrap Spoke to Black Women’s History in Louisiana
[ad_1] Cynthia Erivo usually lights up the red carpet through subtle means, tinting her trademark short hair in coordinating shades of mint green or baby pink. But at the 2022 Met Gala, the central gesture—a towering white head wrap, regal in its unassuming way—created a double-take moment alongside her lace […]
How Tommy Dorfman Put a Romantic Twist on Rubber Christopher Kane for the 2022 Met Gala
[ad_1] In the hours before the 2022 Met Gala, designer Christopher Kane offered a clue that his interpretation of the “Gilded Glamour” theme would be characteristically off-kilter, using a punkish assemblage of safety pins to spell out “Met Ball 2022.” By the time Tommy Dorfman took the red carpet in […]
“The Only Beauty Standard Is the One You Create”: Alicia Keys Gets into Makeup
[ad_1] Less than 24 hours after this week’s Met Gala, Alicia Keys is nestled into a sofa, looking unfailingly fresh-faced given the circumstances. She unscrews a tiny pot, revealing a clue. “I’m a bit of a bright girl,” she says of her shade preferences among Keys Soulcare’s new cheek tints. […]
13 Best Concealers in 2022, According to Makeup Artists, DJs, and Beauty Insiders
[ad_1] In a world with increasing demands and minimalist tastes, the best concealers have to check many boxes—all while remaining virtually invisible. Ideally, they should blend easily into skin, add a touch of brightness, and, of course, conceal everything from dark circles to blemishes. But what suits that constellation of […]
Sunday Riley’s New Skin-Care Set Takes a Travel Cue From ‘Downton Abbey’
[ad_1] This month, the valises are packed and parasols ready to unfurl, as Downton Abbey: A New Era heads to theaters on May 18. In this latest installment of the Crawley family saga—the second film to continue the course of the six-season series—there’s a surprise in store from the imperiously […]