In an effort to promote sustainability, adidas is launching a one-day-only pop-up shop in New York City where rather than paying for clothes with actual money, the brand will only be accepting used clothes and shoes (by weight) as its currency.
For each half-pound of clothing, shoppers will be given one point, which they can spend on the various collection items. The collection, which ranges from vintage tees shoes to dresses and tracksuits, will cost from 2–15 points per item. The offering will range from one-of-a-kind, vintage, and upcycled pieces from names you might recognize. adidas has partnered with major voices in sustainable fashion like Theophilio, Ji Won Choi, Basketcase Gallery, Eva Joan Repair, Frankie Collective, Beepy Bella, and Tyranny & Mutation.
“Sustainability is instrumental in how we produce our pieces, so we are thrilled to be developing a bespoke collection made entirely of upcycled product from a brand that shares in our values,” shared Theophilio designer and 2021 CFDA emerging designer winner Edvin Thompson. The pop-up is a follow-up to the Choose to Give Back initiative, which adidas unveiled earlier this year to keep used clothes and shoes in recirculation and prevent them from ending up in landfills.
The designs available at the NYC pop-up will be one of a kind. Consumers can only buy up to two items and will be capped at 10 pounds of used gear. There’s also an opportunity to bring in old items for repair, courtesy of Eva Joan, plus get beloved items customized via live screen printing by Basketcase. Customization will be available by 30-minute appointments only, which can be made by emailing email@example.com.
“Clothing waste is a mounting problem, but facing it head-on and shifting towards a circular future will be our solution. At adidas, we see it as our responsibility to bring our consumers along on the journey and create awareness of how purchase choices — from opting for an upcycled shoe to donating end-of-life clothing — can make a huge impact,” said Katja Schreiber, adidas’ SVP of Sustainability, in a press statement. “We’re excited to bring this activation to life to show consumers that there can be a different, more sustainable model for fashion.”
The one-day pop-up will be held at 61 Crosby Street in New York City from 12:00 PM until 7 PM on Saturday, December 11. Check out some picture from the lookbook for the pop-up, which features some of the pieces that will be available, below: