Lush has always been a brand that focuses on environmentally-conscious products and packaging, and in the past, they’ve consistently shown solidarity and support to Indigenous communities. To continue its vocal support of the Indigenous community, the brand is launching a new campaign focusing on women and girls on the front lines of the climate crisis.
The new campaign is titled “Land Defenders, Water Protectors” and is in partnership with Indigenous Peoples Rights International and The Blue Planet Project. The goal is to raise $350K with a new, limited edition bath bomb that follows the brand’s ethos.
The bath bomb created for the initiative is called Guardian of the Forest. It has blue and green hues resembling that of a globe. It will be available on the brand’s website for $8.25. 100% of the proceeds from purchases, minus tax, will go straight to the initiative and support communities whose land is in danger from deforestation, fossil fuel extraction, privatization, and land and water grabs.